New South Wales, Australia, could impose fines on secondary ticketing websites that permit scalped tickets to be sold for highly inflated profits on their platforms. A proposal recently introduced by NSW Fair Trading minister Anthony Roberts would obligate resellers to promote "not far above cost price," which constitutes a profit limit of approximately 10 percent. Should resellers sell their secondhand tickets on secondary ticketing sites for excessive prices, the sites would receive an order to take down their listings. Refusal could lead to fines of about $5,500 per violation. Ticketmaster has sharply criticized the proposal, and suggests a better option is regulated online secondary ticketing along with digital tickets and other techniques. "Fans want ticket resale and we believe that ticket resale can be offered in a safe and transparent manner," contends Ticketmaster's Christoph Homann. "The best way to protect fans, stop scalpers, and curb the growth of unscrupulous resale websites is for the industry to take the lead." Homann says a new resale platform his company announced in September will offer clear transaction terms, a money back guarantee, and industry leading anti-scalping and anti-fraud instruments.