The TickPick ticket resale startup, originally established in response to StubHub's limited search options and its practice of charging fees to buyers and sellers, could potentially give StubHub a run for its money. Ticket buyers can use TickPick at no charge, while sellers are assessed a smaller commission than they would be on StubHub. In addition, TickPick users can bid on how much they are willing to pay for a ticket, or choose from tickets available, with deals ranked best to worst. More recently, TickPick launched a Fan Profile feature as a customizable search option, enabling users to weight how much they care about cost compared to best seats in the house, and TickPick will offer them deals tailored to their requirements, graded A-F. Enhancing the TickPick experience is a blog curated by co-founder Brett Goldberg, which is designed to educate people about StubHub's drawbacks. Matching StubHub's quality of customer service is one challenge that TickPick needs to meet if it is to have a chance of dethroning its larger rival. The company made $2 million in ticket sales this year, and it is seeking strategic alliances to broaden its scope.