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Ticket Stub Keepsakes for Sporting Events Are Vanishing Breed

Thursday, August 15, 2013   (0 Comments)

Colorado Springs Gazette (06/15/13) Briggeman, Brent

Paper ticket stubs increasingly are giving way to new technologies that offer greater convenience such as electronic and print-at-home tickets as well as tools that enable consumers to use phones or credit cards to gain entry at the gate. In addition to saving money, digital tickets offer new marketing opportunities. For example, venue enablement firm Paciolan provides ticketing, fundraising, and marketing solutions for live entertainment organizations, and recently announced plans to integrate its systems into college athletics programs at Michigan, Michigan State, and Texas. Michigan chief marketing officer Hunter Lochmann says "we plan to use this tool to bring together data from multiple disparate databases to have a holistic view of every interaction we've had with Wolverine fans and customers." Meanwhile, e-ticketing firm Flash Seats handles tickets for the Denver Avalanche and Nuggets, offering consumers the ability to make last-minute ticket transfers and eliminating lost or stolen tickets, while enabling teams to improve marketing strategies. The rise of ticketing technology brings mixed reactions from ticket collectors, who view printed receipts as a poor replacement for the physical tickets that were once necessary to gain admittance. However, some collectibles market experts believe e-tickets will make physical tickets more valuable as they become more rare.

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