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Ticketing Startup Aims to Play a New Tune for Live Music Industry

Friday, August 9, 2013   (0 Comments)
StartupSmart (07/11/13) Powell, Rose

GiggedIn, an online ticketing and crowdfunding platform that launched less than a year ago, has signed Red Jumpsuit Apparatus, its first national tour. Fans of Red Jumpsuit Apparatus can pledge to buy tickets in three or four cities and towns in their state, and the national tour will be comprised of the locations in each state that receive the most pledges by August 8. The new crowdsourcing approach benefits both fans and promoters by guarantying promoters and artists a minimum number of pre-sold tickets to events before they commit to booking while helping fans bring acts to their cities. "We’re unlocking the connection between artists and fans through social media by tapping into the emotions of that connection,” says GiggedIn founder Edwin Onggo. Since last October, GiggedIn has organized more than 20 events. "By marrying ticketing and crowdfunding, it creates more opportunities for artists," Onggo says. "It also works quite well for the promoters because essentially it’s a big viral marketing campaign for their events.” Onggo will be seeking venture capital for the growing company next month. "We’ve got very high demand for working with clients and it’s about building the team up to meet all of that demand,” he says.



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