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The Honest Ticketing App

Friday, August 09, 2013   (0 Comments) (07/09/13) Nayar, Varun

Applauze is a mobile app available from the iTunes App store that enables users to find events and purchase tickets in 36 cities. Networked with more than 500 ticket brokers in the United States and Canada, users can find a variety of events on Applauze, including music, sports, theater, and free community events. Applauze aims to provide customers with "the simplest and most beautiful way to find events," says CEO and founder of 955 Dreams Kiran Bellubbi. 955 Dreams, Bellubbi's mobile app startup, has raised $4.2 million in seed funding. Bellubbi says Applauze provides an elegant, user-friendly platform that separates it from other secondary ticket sellers such as Ticketmaster, Ticketfly, and StubHub. Users scroll through a list of events titles, and tap for an expanded description, ticket prices, directions, and other details. Users can then purchase tickets, invite friends via Facebook, and chat with customer support in real time. The price listed, which includes fees, is the final price, making tickets appear more expensive than competitors' prices. However, Bellubbi believes customers will appreciate this upfront approach. Bellubbi's 955 Dreams also developed Band of the Day, a daily band-finding app with 4.9 million users, which has earned the company a good reputation with labels and artists. Bellubbi hopes that in the future, Applauze will be able to offer backstage passes and line-skipping privileges to customers.

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