Taking clients to a concert or sporting event to cement business relationships while on a business trip can be a good sales strategy. For example, Doug Gillikin, a sales manager in the millwork industry, says he and a customer and their wives recently attended a Paul McCartney concert, an experience that he says created an "everlasting relationship." Gillikin says the concert brought "us further from the customer-vendor relationship and closer to just good friends. We had such a great time that they invited my wife and me to their beach house." Concerts, plays, and special events also can make business trips much more memorable for business travelers, who have more ticket-buying options than ever. However, Vivid Seats says getting a good price for the tickets is a key to making the sales technique work, and recommends several strategies for finding seats to concerts and events at a good price from online ticket sellers. Timing is important, and although prices and inventory are always fluctuating, and selection becomes more limited, tickets sold the day of or day before an event can offer substantial savings. If accompanying another ticket holder to an event, single tickets can be more affordable, and it often pays to shop around for tickets.