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What's In a Name? A Lot With NewYork.com

Wednesday, July 03, 2013   (0 Comments)
Crain's New York Business (05/29/13) Chaban, Matt

The recent relaunch of NewYork.com by Entertainment Benefits Group marks a bid to make the site the premier homepage for New York City tourists as well as residents through an extensive redesign and the use of content writers. EBG owner Brett Reizen hopes these efforts will turn NewYork.com into the top destination for theater and tour tickets, restaurant reviews, hotel reservations, and real estate and job listings. Reizen says the revamped site integrates a simple, user-friendly design with his firm's more than 10 years of expertise as an online service provider of ticketing and tourism packages. The new NewYork.com supports blogs such as "The Dish" for food and "Plus-One" for events, as well as featured articles. Reizen says the site also is designed to interest locals with features such as a Monster-hosted jobs site and approximately 15,000 real estate listings. He concedes that New Yorkers may not replace local publications and resources with NewYork.com, but thinks the site will offer other appealing services. "They may not need us to find the hottest new underground club or the best restaurants, they've already got that," Reizen notes. "But when their families are coming to town, and they need a place to stay or to find a show, we'll be there with a deal."

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