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If It Ain't Broke, Fix It Anyway: Getting Buy-In For Big Ideas Webinar
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When: 05/19/2016
12:30 - 1:30 PM
Where: United States

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Bill Bailey, VP-Sports and Entertainment, SSB Consulting
Katie Colangelo, Director of Business Development, Ve Interactive
Jennifer Tattenbaum, Interactive Services Director, The Shubert Organization
Kyle Wright, Senior Interactive Marketing and Analytics Manager, The Shubert Organization

As a stabilizing force in the commercial theatre space, The Shubert Organization understands that 'stability' means making necessary 'big leaps' to keep theater in the here and now. Big Data is the next 'big leap' - deeper analytics, audience building and new revenue streams represent the tip of the "possibilities iceberg." But how do you to get organization buy-in? Shubert employees and key data/marketing partners will share learnings from ongoing efforts to build a data-warehouse and data-driven marketing/reporting platform. This discussion will present one roadmap for successfully introducing new technology in established organizations that prioritize long-term stability over the "next big thing."

Attendee Takeaways:

  • Let the horse push the cart…for a while: Start small and prove you can make data/analytics drive revenue with next-to-nothing, then develop a case on a foundation of proven success.
  • Let it all hang out: Don’t be afraid to involve various departments, you might be surprised where you find your biggest cheerleader.
  • Show me the money!: It's hard to argue with incremental revenue, make it the crux of your process.

Who Should Attend:

Change management is a challenge facing most institutions in today's landscape. Venues, Promoters, and Content owners/creators can benefit from understanding how to begin with a small investment in data/analytics and leverage that over time into a best-in-class audience development tool.

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