The Pivot to Digital - Marketing Innovations
Mike , Head of Industry - Ticketing, Sports & Live Entertainment, Google
Google is innovating at an increasingly accelerated pace. Innovations in digital and mobile marketing have exciting implications for the ticketing and live events industry. Hear how Google digital marketing capabilities are helping all types of organizations to engage fans and sell more tickets.
Digital media ad spend eclipsed traditional channels in 2016 for the first time, and Mike's future vision will illuminate how artificial intelligence and other advanced technology can help to engage more qualified fans and fill seats.